Beer giant Anheuser-Busch’s Bud Light has partnered with Nouns DAO (a decentralized autonomous organization) for its Super Bowl ad airing on Sunday.
Bud Light’s senior director of digital Corey Brown told The Block that the partnership will help the beer brand further authenticate itself in the NFT space. “As part of the partnership, Nouns has gifted Bud Light NEXT with a Nouns NFT in exchange for the famous Nouns glasses to be featured in our Super Bowl commercial,” said Brown.
Nouns DAO is a generative NFT project on the Ethereum blockchain. Its avatars are based on nouns: people, places, and things.
The ad will be for Bud Light NEXT, Bud Light’s new no-carb beer. Last month, the brand launched its first NFT project, Bud Light N3XT, featuring 12,722 unique tokens.
Working with the DAO will allow Bud Light to meet consumers where they are, according to Brown. “Similar to how Bud Light NEXT will provide us the opportunity to bring more fans into the Bud Light portfolio, the Bud Light N3XT Collection, our partnership with Nouns DAO and entry into the NFT space will allow us to engage with established and new fans in an entirely different way,” he said.