Daphne Kwon joins Flipside Crypto as general manager of DAO Initiatives


Daphne Kwon, who most recently served as chief strategy officer at Meredith Corporation, joined blockchain analytics firm Flipside Crypto. 

Kwon will work to grow the company’s Decentralized Autonomous Organization (DAO) strategy as general manager of DAOs, Flipside said in a press release. She’ll assume the role effective immediately.

“The future of organizations will be shaped by what is evolving right now in the DAO space,” Kwon said in the statement. “My role at Flipside puts me right at the center of it all, working with a vibrant community of Web3 thought leaders.”   

DAOs are a decentralized system for organizing a group of people – like a digital co-op with a shared bank account. These organizations are typically without leaders or centralized leadership, instead operate by bringing proposals to the DAO and giving token holders a chance to vote on them.

Kwon’s hiring comes after Flipside Crypto announced in April that it had raised $50 million at a $350 million valuation. Flipside analyzes blockchain networks to gain insight into the impact of on- and off-chain activities on holders, miners, voters and token holders.  

In October 2021, the company contributed intellectual property to MetricsDAO, to help organizations access analytics for crypto projects. During its funding announcement in April, it said the funds would also be used to activate more DAOs over the coming year. 

Prior to her stint at Meredith, Kwon held a position as COO at Betaworks Studio and CFO at Gwyneth Paltrow’s wellness company, Goop.

© 2022 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Adam Morgan is The Block’s markets reporter. He has been based in London for the past year, initially freelancing and working for a start-up there before beginning a fellowship at Business Insider. He Tweets @ AdamMcMarkets



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